Kaon Interactive, a provider of 3D marketing and sales applications for global B2B brands, has introduced its lab configuration tool.
This tool reportedly will redefine the way enterprise marketing and sales teams demonstrate how complex products can situate in a prospective customer’s lab using Virtual Reality and Augmented Reality. The first-of-its-kind interactive laboratory plan and design tool uses 3D, AR and VR to visualize laboratory configurations and communicate the unique benefits of lab products and services. Kaon Laboratory Design Tool is designed to empower multiple constituents within the laboratory ecosystem to visualize complex instruments, equipment and workflows in a "virtual" layout, prior to purchasing equipment or committing to construction plans.
“Visual interactive applications are the next phase in digital transformation for B2B enterprises,” said Gavin Finn, CEO & president, Kaon Interactive. “Technologies such as interactive 3D product and environment models, virtual reality, and augmented reality all offer enterprise teams, including marketing and sales, invaluable tools (beyond traditional digital marketing) to create uniquely memorable experiences. After successful global deployments by leading life science companies, Kaon's newly launched Laboratory Design Tool has delivered on this vision – offering companies the opportunity to share newly configured labs with other internal stakeholders, to gain consensus buy-in on floorplans, equipment purchases, workflow efficiencies and more.”
Growing its digital transformation solutions for life science brands, the Kaon Laboratory Design Tool (LDT) is the newest addition to the company. It is a solution built on the Kaon High Velocity Marketing Platform.
Kaon Interactive customers can begin to configure their lab either by free drawing a layout themselves or selecting from pre-defined labs that meet their specific business needs. Once a floorplan has been created, instruments and furnishings may be added from a library of objects. Customers can use a simple drag-and-drop action. These 2D floor plans instantly become 3D immersive and interactive experiences at the touch of a button.
The Kaon LDT is customizable to allow data-driven product and workflow suggestions for unique laboratory layouts, revealing differentiated value through calculated impact such as assay volume, energy and space requirement and even staffing modifications. It assists to demonstrate future layout evolutions by supporting comparisons between existing and new workflows, validating proper fit and flow, optimizing space, improving efficiency, lowering operational costs, reducing sample loss contamination.
Chrissie Cluney has been a correspondent for IoT Evolution World since 2015. She holds a degree in English with a concentration in writing from the College of Saint Elizabeth.Edited by
Ken Briodagh
