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COVID-19 Forces Companies to Rethink Technological Investment

By Ken Briodagh
March 18, 2020

The Coronovirus outbreak and the worldwide reaction to the pandemic will force companies to radically rethink how they operate and embrace technological investment, according to a recent report from tech market advisory firm ABI Research.

In its new white paper, Taking Stock of COVID-19: The Short- and Long-Term Ramifications on Technology and End Markets, ABI Research Analysts reportedly look at the current and future ramifications of COVID-19 across technologies and verticals. Analysts also offer recommendations to weather the storm and strategies to help companies rebound and prosper after the pandemic has slowed.

“To effect change, there must be a stimulation of a magnitude that means companies cannot do anything but make bold decisions to survive. COVID-19 is that magnitude,” said Stuart Carlaw, Chief Research Officer, ABI Research.

Bold decisions and technological investments could lead to outcomes such as:

  • A more concerted and widespread move to lights-out manufacturing
  • Increased usage of autonomous materials handling and goods vehicles
  • A more integrated, diverse, and coordinated supply chain
  • Investment in smart cities to support community resilience
  • A move to virtual workspaces and practices

“Before we feel this potential long-term impact, there will be some serious short-term implications. Contractions in consumer spending, disruptions to supply chains, and reduced availability of components will create a rough sea for all boats,” Carlaw said. “In the short-term, there will be a retrenchment in outlooks a reduced investment in modernization, as survival instincts trump the drive to prosperity.”

For a clearer picture of the short- and long-term global impacts of COVID-19, download the whitepaper Taking Stock of COVID-19: The Short- and Long-Term Ramifications on Technology and End Markets.


Ken Briodagh is a storyteller, writer and editor with about two decades of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.

Edited by Ken Briodagh
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